How It Works

Automatic Unsubscribe via Keyword

• Set up a keyword (e.g., STOP, UNSUBSCRIBE) in AutoReply and mark it as an Unsubscribe Keyword.

• When a user replies with this keyword, WhatsEra will automatically add their number to the Unsubscribe List.

• Once unsubscribed, the user will not receive any future messages, including broadcasts, campaigns, or automation.

Manual Unsubscribe Management

• If needed, you can manually add a contact to the Unsubscribe List.

• This is useful if a user requests to be removed from communications via another channel (e.g., phone call, email, or in-person).

Re-subscribing a Contact

• If you need to send messages to an unsubscribed contact again, you must first remove their number from the Unsubscribe List.

• This action should only be taken with explicit user consent to comply with WhatsApp guidelines.

Important Notes & Technical Considerations

🔹 Recommended Unsubscribe Keywords: Use clear keywords like STOP, UNSUBSCRIBE, REMOVE to ensure users understand how to opt out easily.

🔹 Permanent Block on Messaging: Once a user is in the Unsubscribe List, WhatsEra will not send them messages under any condition until they are removed manually.

🔹 Data Integrity: The Unsubscribe List ensures compliance with WhatsApp’s opt-out policies, preventing accidental messaging to uninterested users.

🔹 Preventing Accidental Unsubscribe: Avoid using unsubscribe keywords in general broadcasts or auto-replies, as it may lead to unintentional opt-outs.

By effectively managing unsubscribes, you can maintain high engagement rates, improve message deliverability, and avoid spam complaints on WhatsApp.